snapdeal

Mr. Bahl focused on the forth factor ‘D’ & that gave birth to one of the India’s fastest growing e-commerce couponing website – snapdeal.com.

Coupons:

Right from the beginning the focus of snapdeal.com was on discount coupons. As per Mr. Bahl, snapdeal is a ‘Couponing Everywhere’ company. For Snapdeal all the discount options like mobile coupons, internet coupons & insert coupons are open.

It was economic downturn that convinced retailers about the importance of discount coupons and that

kick-started snapdeal.com. Snapdeal features a daily deal related to hotels, spas, weekend gateway and many more products. The discount is in the range of 50%-80% and available for only one day but can be utilized in next 3-6 months time.

Being Local:

Snapdeal has identified the need of being ‘Local’or may be ‘Hyper Local’ which means that it focuses on specific areas in and around the city rather than focusing on whole city because consumer needs vary in different parts of same city. So, snapdeal offers deals to the specific parts of the city rather than offering same deals to the whole city.

Personalization:

snapdeal website is also ‘Hyper Local’. It gives personalized suggestions to the customers depending upon their area. This personalization is extremely important for e-commerce & specifically for the couponing websites.

Retail Store:

Snapdeal is not only in coupon discounts. It has attained next stage of being an online retail store. Snapdeal has got a wide range of products like electronics, computers, men’s & women’s apparels, books, stationary and many more. It is already a market leader in watches, sunglasses, perfumes and jewellery categories.

Year 2012:

Today, snapdeal is India’s one of the fastest growing e-commerce platform. It has got a strong inventory of:

500+ brands

60000+ listed products in 200+ categories

sells 25000+ units per day in 4000+ Indian town & cities

It has strong association of 50,000+ retailers and

A huge number of registered users which exceeds 15,000,000

A new subscriber every four seconds

Snapdeal has played a major role in shaping Indian e-commerce market. It has successfully set the trend of discount coupons in Indian market which is very common in western countries. Discount with the help of coupons is an important part of any e-commerce market as it helps retailers to sell their stock & consumers to get products in significantly low cost. couponing websites act as a fuel for growing e-commerce industry.

Indian e-commerce industry is looking forward to snapdeal as it has got many more deals to snap…