Real Estate Blog

Demand is so huge that there is a big shortage of houses. Cities are growing so wildly that it is becoming impossible for a common man to understand fluctuating real estate price trends and property availability.

There is a need of real estate specialists who can guide property buyers. A blogger can do this much effectively than professional websites. There are professional real estate bloggers who are earning just by writing blogs about real estate. One of such blog is in Pune, Maharashtra, India.

http://ravikarandeekarsblog.blogspot.in/

Following are the fastest growing cities in India; these cities are in top 300 fastest growing cities in world.

Complete list of world’s fastest growing cities can be found here,

http://www.citymayors.com/statistics/urban_growth1.html

This blog can be started in any of these cities.

Why blog? Why not website?

You may have this question in your mind. There are many reasons. First, blog is simple to create & maintain, you don’t have any technological dependency. Also, blogs are supported by advertising programs which help you start earning right from the beginning.

On the other hand when it comes to a website, you need to spend more money on technology licenses, hosting. Dependency on database & data management increases. Maintenance cost is high & technical expertise is required. Also, already there are many websites like magicbricks.com, makaan.com, 99acres.com etc. in real estate market.

So, the point is, emphasis should be given to the quality of contents rather than ‘look & feel’ of the website.

There are several blogging platforms available like Wordpress & Blogger. Blogger is by Google. It has got a strong & free advertising program support.

What should be the content of your blog?

You can write blog posts about new residential & commercial sites started, pre-launch offers or even about flats available for resale.

You can provide following information about new sites started,

Society Name
Builder Name
Specifications
Cost for all types of houses in Tabular format – You can get this information from promoter/builder
Floor Plans – Simple as well as 2-D Floor plans – You can get this information from promoter/builder
List of Amenities – You can get this information from promoter/builder
Location Map – Google Map
Price trends in that location - Your Research
Future Prospects - Your Research
Expected date of possession – You can get this information from promoter/builder
Bank approvals to Projects – You can get this information from promoter/builder
Site & surrounding photos – You can do this.

Information about pre-launch could be,

Builder Name
Cost – You can get this information from promoter/builder
Location Map
Price trends in that location
Future Prospects
Site & surrounding photos

Legal documentation – You can write blog post about the information of legal documentation required & it’s costing.

Information about policy changes –

Information about new policies or changes to existing policies by concerned authority.
Policy changes by state & central government.
Bank policy changes.

Reviews – you can ask your readers to provide review about any particular promoter/builder which will help other buyers to take the decision.

Project Updates – Updates for the projects about which you have already posted. Project progress photos would be effective way of communicating this.

Listing Re-sale flat – You can even become a real estate agent and ask your readers to send details about their property. You can list them on your blog. If a buyer approaches you for the property & if he/she buys it, you will get a 1-2 % of total property cost as commission from both buyer & seller.

You can provide following information for used property:

Area
Internal photos of property
Amenities
Cost
Future Prospects

Property Rates & Trends – You can select one area in your city per week/month & provide information about price trends, commercial development, schools, markets, hotels & other factors in that area which will help users identify future prospects for that particular area.

Investment Advice – You can even provide investment advice to big buyers & charge them for providing consultation.

Blog promotion –

On your own blog – Readers will put comments, respond them. If they ask questions, answer them with correct facts & figures. This will develop trust among readers & they will keep visiting your blog. Provide your cell phone number as well.
Using various property websites – If you have any property for resale, post it on other property websites along with the link to your blog. Provide details about that property on your blog.
Social network
Participate in Property exhibitions & talk to people.
Try to promote your blog on builder’s pamphlets.

Earning –

Google AdSense –Google AdSense is an advertising program which allows website or blog owners to display advertisements on their website or blog. These are targeted ads which mean that ads are relevant to the contents of your website which improves chances of earning. This is a free program for website/Blog owners.

For detailed information about Google AdSense read this article,

Google AdSense to Monetize your Website or Blog

One plus point of real estate blog is that you can have very relevant & focused ads. E.g. if a buyer is interested in buying a flat in a range of Rs. 40-45 Lakh in a particular area & if you have an advertisement for the same area & price range placed next to the article, it is most likely that the buyer is going to click on it.

2. As an Estate Agent

3. Charge builders/developers for promoting their projects

4. Charge buyers for providing consultation

Once your page visits are considerably increased, display your site statistics like number of user visits. This will add value to all your posts, advices.

Don’t forget to provide your contact details, email id on blog.