Advertising Options to Earn with Your Website

Direct Methods:

Pay Per Click (PPC) Advertising Network –This is an advertising network by some third party organization like Google, Yahoo etc. You can register with any of such ad network. These ad networks put relevant ads (text or images) on your website. The ads depend upon the topic of your website.

Your earnings depend upon following factors,

Traffic on your website
Click Through Rate (CTR) – Number of clicks
Cost Per Click (CPC) – Depends upon topic of the website

Number of visitors depends upon the topic of your website or blog. E.g. if your website/blog is about a very rare topic which very people know about, then the traffic on your website/blog will be very less but if the topic is very well known, like Adventure Sports then you will surely have pretty good number of visitors.

CTR depends upon following factors:

Source of traffic – It is observed that visitors coming from search engines are more likely to click on ads as they are looking for something. On the other hand, social media traffic, or tech-savvy traffic doesn’t perform well as they ignore ads.
Location of the ads – ads placed at the locations with darkest parts in the picture below, generally perform well.

Also, ads placed above the page fold tend to perform well.

Type of ads – If ad is eye catching & filled with content/information, visitors tend to click them more often. Flashy or unclear ads annoy visitors.
Look & feel of website – If website design is good, visitors tend to stay for long & if they find catchy (not flashy) ads there are more chances that visitors will click them.

CPC depends upon the topic of the website. Ads related to certain products like financial services & educational products have high CPC, may be few dollars per click & other products like related to software have low CPC, may be few cents per click.

Some of the popular Advertising networks are, Google AdSense, Yahoo publisher network (YPN), BidVertiser etc.

CPM Advertising Network –

CPM stands for ‘Cost Per Mille’ i.e. cost per 1000 impressions. You get paid for number of times a page is viewed. So if a page with a particular ad is viewed for 1000 times then you will get certain amount depending upon the ad pricing. E.g. you have an ad banner with price $5 CPM & if there are 50,000 page views monthly then you will earn $50 monthly.

Your earning depend upon following factors,

Advertising network used – Bigger network will be beneficial.
Format of the ad – Bigger ads have high CPM
Number of page views

Number of page views is very important factor for CPM. So if you have strong integration with social media & if number of visitors is more then you should go for CPM ads. Some of the popular CPM networks are Value click, Casale Media, Burst Media etc.

Own Banner Advertising –

This is the most lucrative advertising option as you are the one who interact directly with your Advertiser removing the middleman. Also, you can decide the rate of Advertisements that will be shown on your website/blog. But you will get your own advertisers only if you have very high number of visitors.

Text Link Advertising –

Some part of the text is hyperlinked to specific page on another website. The hyperlinked part of the text Is called Text Link Ad. You will get paid based on the number of clicks on the Text Link Ads or you may receive flat amount. This type of advertising is less popular.

In-Text Advertising –

These are the sponsored links inside the text on your website or blog. These ads have double underline under the text to distinguish them from normal links. When reader hovers a mouse over this link, an advertisement pops up & if reader clicks on it, you get paid. But these ads are very intrusive & readers don’t like these ads. Some of the advertising networks are Kontera & Vibrant Media.

Audio Advertising –

Also known as Pay Per Play (PPP). In this type of advertising, a small audio is played when reader visits your page. There is no option for user to stop it. This is very intrusive kind of advertising.

Pay Per Sale or Lead Advertising –

In this kind of Advertising you generally have partnership or affiliation with some organization. The organization places ads on your website. When visitor clicks on the ad, navigates to the advertiser’s website & buys something, you get a commission depending upon the policies of the Advertiser. This is generally a flat amount which may depend upon the product being advertised. The returns may be high compared to PPC & CPM ads but probability of visitor clicking these ads is less unless ads are highly targeted.